Our Identity
Professionalism and Heart,
Our Identity
Our positioning is unique: we combine the ethical and professional rigour of a registered trademark® with the warmth of a friendly identity, created to represent the happiness of our dogs.
The Brain: Our Guarantee
The Trademark: Professionalism and Rigour
An Ecosystem of Excellence
Our institutional logo, Casa dei Pomerania®, is the seal of quality that guarantees our ethical commitment. This professionalism applies not only to breeding but to our entire ecosystem of exclusive canine services.
Investment and Innovation
Leadership is built on innovation and investment. Trademark registration is part of this commitment: we protect our work to ensure you receive authentic value, legally defended and built on the continuous pursuit of the highest standards.
Official and Transparent Guarantee
Our trademark, featuring the CDP monogram, is registered in Italy (Reg. n. 302024000126808, Verify registration). It is a formal act of transparency that complements our professional certifications.
The Heart: Our Mission
The Mascot: Meet Happy
The Face of Happiness
His name is Happy because his existence is our promise. While the CDP® logo represents our rigour, Happy represents the result: healthy, balanced and, above all, happy Pomeranians.
A Symbol, Not Just a Drawing
When we designed our identity, we wanted our "heart" to be as visible as our "brain." Happy is our friendly ambassador, the warm voice you find on social media. He is our handshake, our smile.
His Job? To Make You Smile
What is Happy’s job? To remind us (and you) of the ultimate goal. Behind the science, the genetics, and the commitment, lies the simple, pure joy of a Pomeranian. Happy is there to ensure we never forget it.
Experience Casa dei Pomerania
Now that you know our identity, you have seen our "Brain" and our "Heart." The same professionalism and passion is in every puppy we breed and every service we offer.